Story Highlights

• சினிமா அரங்கம்
• O.T.T Platforms

Cinema vs OTT Platforms

The Limelight people would die if OTT Platforms took over Cinema. It’s a death bell for the whole Cinema Industry if the trends continue to exist: releasing New Movies in OTT Platforms.

OTT Platforms

• What do you mean by OTT Platform?
  “Over The Top” referred to as OTT in short. Serving through High Speed Internet connection rather than a Satellite DTH Service Provider or a CABLE.

• What are the advantages of an OTT Platform?
  It is the latest – advanced platform in terms of Technology
  It can reach the user at their convenience
  It is more cheaper than the conventional spending for viewing movies
  It preserves your privacy from being known by others

• Can OTT Platform serve the mass?
  Definitely! But need to expenditure to suit the technical needs

• What are the basic requirements to use OTT Platforms?
  An android smartphone is sufficient to use this technology
  Subscriptions to the concerned OTT Channels required
  It can be easily viewed in Desktops, Laptons and Android & Smart TVs
  Internet Connection or Data Subscription is required to use this feature

Cinema vs OTT Platforms

The topic should be reviewed seriously to benefit mutually: The Artists and the Audience (General Public).

Audience

Let us first see the audience perspective for this debate. The entertainment factor is the main criteria although Social Awareness, Welfare, Life Enhancement and Revolution can be achieved through Arts which involves Acting, Music and Professionalistic Creations.

• Entertainment
• Individual Enrichment
• Social Activities
• Revolution
• Professionalism
• Expenditure and Convenience

Entertainment

The enjoyment and impact of the Cinema Theaters is relatively high than viewing individually at our convenience in OTT Platforms other than privacy. The outing for viewing movies in Cinema Theaters brings Joy, Refreshment and Relaxation for the entire family. It helps to enjoy the movies by breaking our routine work and spending time with General Public. Privacy Issues, Public Abuses are the results of People’s failure in Cultural and Mental Standards which exists in all places. OTT Platforms may give a feeling that I’m special and I can surf free and watch free at my own but never / cannot give the excitement and enjoyment that is available with Cinema Theaters.

Individual Enrichment

Individual Enrichment is that knowing ourselves and about our society and adding substances to the betterment of one’s own knowledge and grow along with the society. The acceptance of the artwork, non-acceptance to the ideologies and creatures can be seen live and hence an individual can assess the status of their own mentality and to decide whether to follow the General Public or to correct the Public with our individual habits and behaviors. OTT Platforms force each and everyone to stand alone and to stay blind without knowing the real time and consolidated general public opinion about the creature and will lead to failure of individuals. OTT Platforms may also be referred to and equivalent to “East India British Colonial Regime” which ruined Our Nation with the core policy “Divide & Rule”.

Social Activities

The opinions and consensus on Social Activities are being bonded while viewing Movies in Cinema Theaters. The acceptances and non-acceptances towards a social activity expressed/proposed in the creatures can be witnessed in the real time. The surge of public opinion in Social Activities is high when compared to in OTT Platforms. The fake creatures in terms of spreading wrong informations and misguding people in the name ideologies are facing befitting loses in Cinema Theaters and but being cheap, OTT Platforms are vulnerable in spreading those wrong informations in large numbers

Revolution

OTT Platform is the revolution of Technology when compared to Cinema Theaters and is the improved version from Televisions. Hence we shall encourage the Science and enjoy the development of Science. There are possibilities of spreading hatred and mis-guided, ill minded propaganda in the name of Political Parties, Economical Welfare and targeting ideologies than the positive ones. Already, now-a-days we are witnessing so many irresponsible creatures in so many Online Social Platforms and Channels. Revolution resulting from the revolution of technology can only be experienced when the People grow up to the technology. So, at present Cinema Theaters are the best outfit to bring a revolution which instruct/educate/warn the creators of their Limit and responsibility to be perfect before delivering a creation with the due success or failure

Professionalism

What is the point for Professionalism stands in the Audience perspective. Cinema Theaters break our routine or we will schedule the break from our work for viewing Movies in theaters. But watching movies in OTT Platform destroys our professionalism as an audience to enjoy the movie or work / routine schedule which may result in the failure as a professional. Scheduling to watch movies will lead to extra stress and suitable for long distance travellers.

Expenditure and Convenience

Watching movies in Theaters now-a-days is a big expenditure. Convenience factor in Theaters is also vulnerable to turn as nuisance with the immature audience response than the General Public Opinion perspective. Exposure to such people and Expenditure in OTT Platforms are relatively very low and affordable when compared to Cinema Theaters. 

Artists

The Artists perspective will exhibit the real face off for the Industry. Artists include Actors, Techinicians, Directors and Producers.

• Actors
• Technicians
• Directors
• Producers
• Subsidiaries

Actors

The major benefit for the Actors, primarily an Huge Pay, Rain of Fame often called as Lime Light and the recognition in the public can be attained with the Silver Screens i.e., Cinema Theaters. Just imagine the fame earned by TV Shows / Serials / Programmes and it can never stand at par with the Cinema Industry artists. The OTT will definitely end the Demi God status of the Actors, currently enjoyed by several actors from their fans. The strength and fame of the artists will be limited to working staffs just as in the case of an ordinary person working for Salary in MNCs and Establishments. OTT will benefit the young, new and raw talented persons to evolve and excel high in the field. The remuneration and the expenses will also be limited if OTT took over advantage against Cinema Theaters. Actors will be treated as and limited to workers rather than Lime Light Heroes. Real Talent only can survive and Competition will be tough even though lesser remuneration and fame than Cinema and lesser risk for loss of/in market.

Technicians

Whether it is being released in Cinema Theaters or in OTT Platforms, Technicians will have the same demand and standard of work. Additionally, the opportunities to work for several projects at the same time will be there if Film industry prefer to release through OTT Platforms

Directors

The Captain of any creation is it’s directors. But the chances for direction is very tough and biased and based on several factors to suceed in the project in terms of Business, Fame and Creative Thinking. Hence the chances for and efficient performers are minimum and we can witness the drought in Ideas and Presentation. The budget and business strategies play a major role in the life of Directors. If the Cinema Industry prefer and choose to deliver through OTT Platforms, due to less risk and standard guaranteed return of money, there will be more chances for new talents which definitely will help in renovating the whole industry. Directors will rule the industry with their talent and presentation rather than actors.

Producers

Releasing movies through Cinema Theaters is very expensive to meet out for the basic requirements and arrangements. The budget of a creation is being increased pretty high due to its volume and method of operation to deliver for Theaters, production cost, artists’, technicians’ remuneration and for the government agencies. If they prefer to deliver through OTT Platforms, man power required for arrangements and release will be less and the release is digitally automated. But one cannot deny the fact that the return for a film through Cinema Theaters can never be matched and cannot be earned through OTT Platforms. Even though there exists a wide gap between the returns from Cinema Theaters and OTT Platforms, less risk of failure in terms of monetary funds is possible when releasing through OTT Platforms. Failure and Loss in releasing through OTT Platforms may also happen but only with the worst scripts and performances of the crew

Subsidiaries

When a film is being released through Cinema Theaters, it gives life to wide range of people who stay dependent on Cinema Theater Halls for a long time. It gives life to many businesses which involves in arranging, releasing and promoting the film. In case, if a film is released through OTT Platforms, those people who are living fully dependent on Cinema Theaters will loose their lives.

OTT Platforms being the future technology will take its place firmly in the upcoming years. It took more than 15 years to partially grab the audience, for Television Channels from Cinema Theater Audience. But be reminded of the fact, it was only due to the inefficient, irresponsible and unacceptable portray of art by the Cinema Industry. OTT Platforms will reduce the production, releasing cost and the lime-light status of artists and with less risk and standard minimum guarantee, the volume of films may get increased.

ஊரு ரெண்டு பட்டால் கூத்தாடிக்குக் கொண்டாட்டம் – பழமொழி!
கூத்தாடிகள் ரெண்டு பட்டால் ஊருக்கு கொண்டாட்டம் – மகிழ்ந்திரு!